SwBratcher's Posts

Mona Pearl, of Beyond A Strategy at http://www.beyondastrategy.com, offered a few minutes to give me feedback on a marketing flyer that I would be delivering to a group of people this week. Below are her out-of-context comments. Extract the nuggets for yourself. This is raw exposure to candid feedback from a global marketing specialist.

Like no. 3 best. The messages is clearer. How about instead of product using symbol?

However, I still think you need to simplify it for people, i.e. how they can make money with this? Why should they buy it? It is looking from the outside in... You want to get them excited and call for action, so I would focus more on: You will make money how, since you don't want people to think it is a scam. Also, have the phone in large enough fonts for people that don't have a perfect eye site. You want them to call and not reach the wrong number.

How about having the product again someplace on the page? Or, how large is the page?
When you sell, you want to get into THEIR heads, make it easy for THEM and make THEM react and act. It is not about you and what you know. For some, it may be the first time they are introduced to it. They may be doing it, but not connect the dots. You want to be clear, to the point and let them have a wow moment, despite all the noise around.

Did you think of using the backside? How about having the steps to make money? Something like: you call us, we....

Get's your attention with stop and go graphics, bold colors stylized and branded look and feel with a powerful message to those spending/saving/getting rooked by 3rd party toner companies.