SwBratcher's Posts

In 2008, less than ten years after its founding in 1999, Blacksocks sold its one millionth pair of black calf socks. Here’s what Samy has to say about his burgeoning business.

1. Question: How does the sockscription work?

   Answer: "It’s very simple. You choose which kind of socks you want and how often you want them delivered. Let’s say you want three pairs of black calf socks three times a year. You place the sockscription in your shopping basket and submit your order. You receive three pairs of socks in the mail. Four months later, you receive another three pairs of socks. Four months after that, you receive another three. One month before your subscription expires, you decide whether you would like us to renew your sockscription."

2. Question: How has your online business evolved since your started it?

   Answer: "We’ve become more savvy in online retailing. Our first Web site was a single shot of a washing machine. Customers entered their orders into a slot in the machine, which sent an e-mail directly to me. Over time, the site has become increasingly sophisticated, and we’ve learned how to position content more intuitively using enhanced visual communication to make for a smoother and more enjoyable shopping experience."

3. Question: If you had to pinpoint one thing as the secret to your success, what would it be?