This is a list of sites and services with examples that I use in my quest for worldwide domination of social-media marketing.
Monitor
- Nikon
- Nikon or Canon
- From or To @NikonUSA
- Tynt (Disclosure: advisor)
Engage
Sell
In 2008, less than ten years after its founding in 1999, Blacksocks sold its one millionth pair of black calf socks. Here’s what Samy has to say about his burgeoning business.
Question: How does the sockscription work?
Answer: "It’s very simple. You choose which kind of socks you want and how often you want them delivered. Let’s say you want three pairs of black calf socks three times a year. You place the sockscription in your shopping basket and submit your order. You receive three pairs of socks in the mail. Four months later, you receive another three pairs of socks. Four months after that, you receive another three. One month before your subscription expires, you decide whether you would like us to renew your sockscription."
Question: How has your online business evolved since your started it?
Answer: "We’ve become more savvy in online retailing. Our first Web site was a single shot of a washing machine. Customers entered their orders into a slot in the machine, which sent an e-mail directly to me. Over time, the site has become increasingly sophisticated, and we’ve learned how to position content more intuitively using enhanced visual communication to make for a smoother and more enjoyable shopping experience."
Question: If you had to pinpoint one thing as the secret to your success, what would it be?
Mona Pearl, of Beyond A Strategy at http://www.beyondastrategy.com, offered a few minutes to give me feedback on a marketing flyer that I would be delivering to a group of people this week. Below are her out-of-context comments. Extract the nuggets for yourself. This is raw exposure to candid feedback from a global marketing specialist.
Like no. 3 best. The messages is clearer. How about instead of product using symbol?
However, I still think you need to simplify it for people, i.e. how they can make money with this? Why should they buy it? It is looking from the outside in... You want to get them excited and call for action, so I would focus more on: You will make money how, since you don't want people to think it is a scam. Also, have the phone in large enough fonts for people that don't have a perfect eye site. You want them to call and not reach the wrong number. How about having the product again someplace on the page? Or, how large is the page?
When you sell, you want to get into THEIR heads, make it easy for THEM and make THEM react and act. It is not about you and what you know. For some, it may be the first time they are introduced to it. They may be doing it, but not connect the dots. You want to be clear, to the point and let them have a wow moment, despite all the noise around. Did you think of using the backside? How about having the steps to make money? Something like: you call us, we....
This is another merging stream of the binary me. It may at times collide or overlap with the real me.
About Me:
I love to travel, then return home. In projects, I dig the details, when they compliment the greater perspective. I adore good design and applaud inspired implementation. Simplicity is king; functionally and in form.
This is another merging stream of the binary me. It may at times collide or overlap with the real me.
About Me:
I love to travel, then return home. In projects, I dig the details, when they compliment the greater perspective. I adore good design and applaud inspired implementation. Simplicity is king; functionally and in form.
Business services recommended by SwBratcher:
