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    Picking The Right Problem To Solve

    When you're first building a product, you spend time thinking about what features should be included and what the benefits would be to the end-user. Then you start thinking of all the things that a user might need before they start using it. The vision for your product is big and could go in any number of directions. The opportunity and potential may be huge!

    I think this is the wrong way to go about it. Before you start thinking about all that, you need pick one problem to focus on. This problem is what you're going learn whether people even want this problem solved.

    But even when you find a problem that people want solved, the next most common pitfall is picking the wrong size of problem to work on. We often try to solve a version of the problem that's too big. Don't try save the world on first shot. If you can subdivide the problem into smaller problems, if it's a problem to different types of people, or solves related problems in different contexts, your problem is too large.

    The advantages of picking the right, focused problem are many. It makes the product easy enough to do, it's tractable, and you can see an end in sight--which is extremely motivating. In addition, it's easy to explain to others. Don't underestimate the power that stems from the ease of conveying your idea and the problem it's trying to solve.

    Don't worry about the problem being too shallow. All problems are interesting when you look deep enough. 

    via iamwil.posterous.com

    • 24 August 2010
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  • Scott Bratcher's Posts

    This is another merging stream of the binary me. It may at times collide or overlap with the real me.

    About Me:
    I love to travel, then return home. In projects, I dig the details, when they compliment the greater perspective. I adore good design and applaud inspired implementation. Simplicity is king; functionally and in form.

     

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  • About Scott Bratcher

    This is another merging stream of the binary me. It may at times collide or overlap with the real me.

    About Me:
    I love to travel, then return home. In projects, I dig the details, when they compliment the greater perspective. I adore good design and applaud inspired implementation. Simplicity is king; functionally and in form.

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Business services recommended by SwBratcher:

WooThemes - WordPress themes for everyone Easy email campaign tool starts free and grows with you... Scottrade - get 3 free trades with this referral link. ($21 value) The best  Magento e-commerce host I've found starts at $25/mo... Share, backup and sync your project, personal  and business files so easily... Create your own T-Shirt or T-Shirt shop - realistic shop prices... Freshbooks for automated or manual, online or  snailmail pro invoices... Major cost savings on hosting for small sites...