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    One month. Half with Facebook Ads, half without. Huge difference in sales. [graph-report]

    Facebookimpact

    This was the month of August with the only variable being Facebook advertising ON vs. OFF. There wasn't any other marketing in place in either side of the month apart from word-of-mouth and social web app conversation.

    Tags » advertising chart facebook facebook advertising impact
    • 5 September 2009
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    Comments 2 Comments

    Sep 08, 2009
    Johan Rhodin said...
    interesting, so how much did the fb-ads cost? :)
    Sep 09, 2009
    Scott Bratcher said...
    The cost was significant. I feel like the costs could be offset by a higher conversion rate but at our current level we've been spending 50-60% of gross sales on the ads.

    Luckily our retail margins have a wholesale layer built in so we've been in the black, but they are at a high percentage compared to what it seems they should be.

    We're ranging from .55-.70 per click to date and are running $200-$300 per day on ads. (Facebook just increased our ad daily limit to $2000... not sure what I can do with that.)

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  • Scott Bratcher's Posts

    This is another merging stream of the binary me. It may at times collide or overlap with the real me.

    About Me:
    I love to travel, then return home. In projects, I dig the details, when they compliment the greater perspective. I adore good design and applaud inspired implementation. Simplicity is king; functionally and in form.

     

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  • About Scott Bratcher

    This is another merging stream of the binary me. It may at times collide or overlap with the real me.

    About Me:
    I love to travel, then return home. In projects, I dig the details, when they compliment the greater perspective. I adore good design and applaud inspired implementation. Simplicity is king; functionally and in form.

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Business services recommended by SwBratcher:

WooThemes - WordPress themes for everyone Easy email campaign tool starts free and grows with you... Scottrade - get 3 free trades with this referral link. ($21 value) The best  Magento e-commerce host I've found starts at $25/mo... Share, backup and sync your project, personal  and business files so easily... Create your own T-Shirt or T-Shirt shop - realistic shop prices... Freshbooks for automated or manual, online or  snailmail pro invoices... Major cost savings on hosting for small sites...