Great social media implementation of a charitable campaign (by 9Astronauts) for the Drew Carey MillionDollarDrew LiveStrong project.
I didn't expect this high impact, full browser window presentation when I clicked the link. These are avatars of his actual participating followers. This is powerful. In fact, they each link to the twitter user's feed. Then this little, uncomplicated action box that floats mid screen gives no room for confusion of what step is next. I can follow, and know why I should, then tell my friends. The title at the top, across from an understated and informative progress bar shows value not quantity.
It's a very simple process. All you do is click the follow link, approve the connection to your twitter account (probably already logged in on another tab), once followed successfully the option to tweet a preformatted, editable messages encourages you to share the project with others. Perfect. Here's a clip of the actual process.View on screencast.com »
